Most incoming messages are the same handful of questions. A rule catches those, replies in seconds, and leaves the rest of the queue for a person.
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A rule starts from a new comment or a new direct message, narrows it with keyword conditions, and then acts: reply publicly, send a direct message, or tag the conversation. Rules are built per account, so the same keyword can behave differently on Instagram and on TikTok.
Per-person direct message caps, an hourly ceiling on actions, and quiet hours. Automated replies that arrive too fast or too often are what gets an account restricted, so the limits are part of the rule rather than something you remember to add.
Every run records what triggered it, what it matched, and what it sent, with the outcome the platform returned. When a rule misfires you can see the exact message that set it off instead of guessing from the result.
Connect an account, schedule your first week, and see whether it fits. No card, no trial countdown.
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