Answer the repetitive half automatically
Most incoming messages are the same handful of questions. A rule catches those, replies in seconds, and leaves the rest of the queue for a person.
Trigger, condition, action
A rule starts from a new comment or a new direct message, narrows it with keyword conditions, and then acts: reply publicly, send a direct message, or tag the conversation. Rules are built per account, so the same keyword can behave differently on Instagram and on TikTok.
Limits that keep the account safe
Per-person direct message caps, an hourly ceiling on actions, and quiet hours. Automated replies that arrive too fast or too often are what gets an account restricted, so the limits are part of the rule rather than something you remember to add.
A log of everything it sent
Every run records what triggered it, what it matched, and what it sent, with the outcome the platform returned. When a rule misfires you can see the exact message that set it off instead of guessing from the result.
Frequently asked questions
- Can I start from a template instead of building a rule?
- Yes. A gallery of templates covers the common cases — price questions, stock checks, a welcome DM after a comment — and each one opens as an editable rule rather than a locked preset.
- Is automation limited on the Free plan?
- The Free plan carries limited automation so you can see how a rule behaves. Every paid plan, starting at the lowest one, carries the full automation feature set.
Keep reading
- Schedule once, publish everywhere One composer, every connected account, and a calendar that shows the whole week at a glance. Posts publish natively through each platform's API — nothing waits for you to confirm on a phone.
- One queue for every conversation Comments and direct messages from all your connected accounts arrive in the same place, in the order they came in, with the post they belong to attached.
- Drive the whole product from your own code The API is not a separate developer tier. It is on every paid plan, with the same rate limits published in the docs and an API key you generate yourself.
Start on the free plan
Connect two accounts, schedule your first week, and see whether it fits. No card, no trial countdown.
Get started