How to plan a week of social media posts in one sitting
Posting every day falls apart in the first busy week. Planning the whole week in one session, with time slots set once and room left for the unexpected, keeps your accounts active when you have no time to think about them.
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Most social media schedules fall apart for the same reason: posting depends on finding a free moment every day, and busy days do not have one. A product launch or a short-staffed week is enough, and the account goes quiet for ten days.
Planning the whole week in one sitting moves that decision into a single block of time you protect. The rest of the week, the posts go out on their own.
Decide how often you can keep posting
Start with a number you can keep for months, not the number you would manage in a good week. Three posts a week, every week, is easier to sustain than daily posting that stops after a fortnight, and it gives you a rhythm to plan around.
Set the number per account. A shop might post on Instagram four times a week, on Facebook twice, and on LinkedIn once. The accounts do not need to match.
Set your time slots once
Choosing a time for every single post is where planning sessions slow down. Decide the times once, then fill them.
In eksis you set queue slots for each account in the Calendar, for example Tuesday and Thursday at 9:00 and Saturday at 10:00. After that, Add to queue in the composer puts a post into the next open slot. You only pick a time by hand for posts that need a specific one, like an event reminder.
The slots follow your workspace's time zone, so everyone on the team sees the same schedule wherever they are.
Gather the material before you write
Writing goes faster when the photos and facts are already on the table. Before you open the composer, collect:
- the photos and videos for the week, already chosen and cropped
- the dates, prices, and links that will appear in captions
- anything happening that week, such as a delivery, a holiday, an event, or a new hire
Then sketch the week with a few words per slot: "Tue: new rye loaf", "Thu: behind the counter", "Sat: weekend hours". One rough line per post is enough, and it stops you from writing three product posts in a row.
Write every caption in one pass
Write all the captions back to back while you are in the same frame of mind. Each switch between writing, editing photos, and answering messages breaks the flow, so leave the other tasks for later.
If you use the AI Assistant for first drafts, give it a real brief for each post (what it is, who it is for, and what people should do next) and then edit the draft yourself. Our guide to using AI for social media posts goes through that step by step.
Adapt each post to its platform
One draft can go to several accounts, but each platform reads differently. In the eksis composer you pick every account the post goes to, and each one gets its own preview that applies that network's rules as you type, including caption length, aspect ratio, and allowed media. Open a channel's tab to change its text or media without touching the others.
Two quick checks catch most problems. Put the point of a LinkedIn post in the first couple of lines, because the feed cuts it off early. Keep X posts within 280 characters, and remember that every link counts as 23 of them. The caption length guide lists the limits for every platform.
Leave room for the week to happen
A fully booked queue has no space for whatever happens on Wednesday: an item that sold out, a local news story, a customer photo worth sharing. Leave one or two slots open, or plan a few posts you would happily move.
Moving a post takes a few seconds. Drag it to another time in the week or month view of the calendar, or open it to edit or duplicate it.
Look at the week before you close the session
Switch to the week view and read it the way a follower would. Is it all promotion? Are two similar posts back to back? Is a day empty that should not be? Fix what stands out, then close the laptop.
During the week, watch for one thing: failed posts. If a platform rejects a post, eksis marks it as failed with the reason the platform gave and keeps it in the queue, so you can fix it and try again instead of finding out days later.
Make it a standing appointment
Pick the same time each week for the session, put it in your calendar, and treat it like a meeting with a client. The first few sessions take longer. After that, the slots, the sketch, and the habit do most of the work.
On the Free plan you can schedule 15 posts a month to one account, which covers a three-post week on a single channel. When you need more accounts or more posts, the pricing page shows what each plan includes.
